Eleven disciplines, one search strategy

A full crawl read against Search Console, analytics and backlink data, plus a look at how competitors cover the same topics. You get a ranked list of findings with the reasoning and the likely cost of leaving each one alone. It is a diagnosis, not a tool export, and it is deliberately readable by people who are not SEOs.

• SolvesNot knowing why traffic fell, stalled, or never arrived
• Best forSites after a drop, a migration, or before a rebuild
• You getPrioritized findings, fix specifications, an implementation order

Crawl access, indexation control, canonicalization, redirect hygiene, internal link depth, XML sitemaps, robots rules, structured data, JavaScript rendering and Core Web Vitals. Unglamorous work, and usually where a stuck site frees up. We write specifications your developers can implement, or implement them ourselves where we have access.

• SolvesPages that cannot be crawled, rendered, indexed or trusted
• Best forLarge sites, complex CMS builds, JavaScript frameworks, migrations
• You getFix specs, developer support, verification that changes took effect

Demand mapped by intent and buying stage rather than volume. We work out which queries you can realistically compete for, which page should own each cluster, where competitors have left gaps, and which high-volume terms are not worth the effort. The output doubles as a content plan and a site structure decision.

• SolvesGuessing at topics, or chasing terms that never convert
• Best forNew sites, new markets, or before any content investment
• You getClustered keyword map, intent labels, page assignments, priority order

Briefs built from what currently ranks and what those results still fail to answer, then writing or editing to close the gap. We also audit existing content, since consolidating four thin pages into one strong page often beats publishing a fifth. Depth comes from covering the subject properly, not from a word count set in advance.

• SolvesPublishing regularly with nothing to show for it
• Best forTeams with a blog that is not earning traffic or links
• You getContent briefs, editing, refresh plans, cannibalization fixes

Map results are decided by relevance, proximity and prominence, which is why a smaller competitor can outrank a stronger domain locally. We work on the parts you control: a properly categorized and populated Google Business Profile, location pages with something real to say, consistent business data across directories, and a review process that runs without being chased.

• SolvesMissing from the map pack for the searches that generate calls
• Best forService businesses, clinics, trades, multi-location operators
• You getProfile optimization, local pages, citation cleanup, review workflow

Relevance-led acquisition through digital PR, editorial placements and assets other people have a reason to cite. Competitor link research tells us which publications and formats your market actually rewards. We qualify every target on topic, audience and editorial standards, and we would rather place five links that matter than fifty that do not.

• SolvesGood content that cannot break into competitive results
• Best forMarkets where technical and content quality are already table stakes
• You getTarget research, outreach, linkable assets, placement reporting

Question-led searches increasingly end in an answer rather than a list of links. AEO is about structuring content so a direct question gets a clean, extractable response: clear question headings, the answer stated early, supporting detail below, and structured data describing what the page contains. Nobody can guarantee placement in an answer feature, and we do not pretend otherwise.

• SolvesImpressions holding steady while clicks quietly fall away
• Best forBrands whose customers search in questions rather than keywords
• You getContent restructuring, schema implementation, entity consistency checks

When a system summarizes sources instead of listing them, it draws on content it can parse, verify and attribute. GEO covers the things that make that possible: visible authorship, factual accuracy that survives checking, citable data, consistent entity information across the web, and coverage deep enough that a summary of your topic would be incomplete without you. The foundations are the same as classic SEO, applied to a different surface.

• SolvesAI summaries answering your category without mentioning you
• Best forBusinesses in research-heavy or advice-led markets
• You getAuthorship and sourcing review, entity audit, content depth planning